๐จMost Facebook Ad Managers Are Doing It Wrong! ๐จ
๐ก Let me show you the right way to scale your campaigns for Chandigarhโs Residential Flats (or any project).
๐ฏ Hereโs the roadmap we followed to achieve 5X ROI for a client:
Step 1: Traffic Campaigns
โ๏ธ Run 2 Video Ads:
One optimized for Video Views to build awareness.
The second optimized for Landing Page Views to attract high-intent leads.
๐ Example: Showcase a stunning video tour of your residential flats in Chandigarh with a compelling call-to-action like โBook Your Site Visit Today!โ
Step 2: Boost Your Social Media Profile
๐ Select your top 3-5 posts (testimonials, property walkthroughs, or progress updates).
๐ Boost them with precisely targeted audiences from your Ads Manager.
๐ Example: Feature a success story of a happy homeowner in Chandigarh to build trust and credibility.
Step 3: Conversion Campaigns
๐ Target these high-converting audiences:
๐น Website Visitors: Use Pixel + Conversions API for tracking.
๐น Engagers: Include those who liked, shared, or commented on your posts.
๐น Interest-Based Audiences: Create 2 campaigns with 3 ad sets each to A/B test and optimize.
๐ Example: Retarget users who viewed your floor plans or visited your pricing page but didnโt inquire.
Why Does This Work?
โ Stop wasting money on hyper-specific audiences.
โ Focus on creatives that engage, inform, and convert.
๐ฅ Pro Tip for Real Estate Projects:
๐ Show real value:
- Use drone shots to highlight scenic views around your flats.
- Add a countdown for limited inventory to create urgency.
- Highlight offers like โBook Now and Save โน5 Lakhs!โ
๐ฌ Does your Facebook ad strategy focus more on targeting than creatives? Letโs fix that!
๐ If you found this helpful, like, share, and repost to help others improve their campaigns!
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