Sunny Singhal
Paid Ads Expert | Lead Generation & Growth Strategist | Low CPL Expert | Maximize ROI | Boost Your Business with 🎯 Targeted Ads Strategies | Reach Masses with 📲 WhatsApp Ads!
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December 10, 2024
Meta's algorithm has a sneaky way of playing with your ad spend, and here’s what most brands don’t realize (insights from an agency managing crores in Meta budgets):
🔍 The pattern:
👉 You launch ads.
👉 Meta shows impressive ROI.
👉 You scale those winning ads.
👉 Gradually, CPC starts climbing:
Start: ₹5 per click.
Eventually: ₹8 per click.
It happens so subtly, you don’t notice. The ROI still looks decent on the surface.
But here’s the twist:
➡️ Your costs remain elevated.
➡️ ROI begins to dip.
➡️ Without realizing it, you’re overspending because your baseline CPC is locked at the higher level.
Why does this matter? Tracking ROI alone isn’t enough.
💡 Smart brands monitor:
Cost per outbound click trends.
New vs repeat customer acquisition costs.
Performance of each product individually.
Creative metrics (understanding what edits and formats resonate, not just themes).
Scaling isn’t just about spotting winning ads—it’s about outsmarting Meta’s system.
Have you noticed a direct link between your CPC and CAC? Let’s discuss. 🚀
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December 10, 2024