I want to share a 𝐫𝐞𝐚𝐥 𝐞𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞, not a theory. I started my journey as a 𝐝𝐢𝐠𝐢𝐭𝐚𝐥 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐬𝐩𝐞𝐜𝐢𝐚𝐥𝐢𝐬𝐭. but over time I worked closely with sales teams in 𝐜𝐨𝐬𝐦𝐞𝐭𝐢𝐜𝐬, 𝐩𝐡𝐚𝐫𝐦𝐚, 𝐚𝐧𝐝 𝐫𝐞𝐚𝐥 𝐞𝐬𝐭𝐚𝐭𝐞. And one thing became very clear to me 👇 👉 𝐒𝐚𝐥𝐞𝐬 𝐩𝐞𝐫𝐟𝐨𝐫𝐦𝐚𝐧𝐜𝐞 𝐝𝐨𝐞𝐬𝐧’𝐭 𝐢𝐦𝐩𝐫𝐨𝐯𝐞 𝐛𝐲 𝐦𝐨𝐭𝐢𝐯𝐚𝐭𝐢𝐨𝐧 𝐚𝐥𝐨𝐧𝐞. I’ve seen managers say: “𝐁𝐨𝐨𝐬𝐭 𝐡𝐢𝐦.” “𝐌𝐨𝐭𝐢𝐯𝐚𝐭𝐞 𝐡𝐢𝐦.” “𝐏𝐮𝐬𝐡 𝐡𝐢𝐦 𝐡𝐚𝐫𝐝𝐞𝐫.” But performance stayed the same. Why? Because 𝐧𝐨 𝐨𝐧𝐞 𝐰𝐚𝐬 𝐟𝐢𝐱𝐢𝐧𝐠 𝐭𝐡𝐞 𝐩𝐫𝐨𝐜𝐞𝐬𝐬. So let me share the 𝐞𝐱𝐚𝐜𝐭 𝟔-𝐬𝐭𝐞𝐩 𝐟𝐫𝐚𝐦𝐞𝐰𝐨𝐫𝐤 I used in sales environments — and trust me, 👉 𝐭𝐡𝐢𝐬 𝐰𝐨𝐫𝐤𝐬 𝐩𝐞𝐫𝐟𝐞𝐜𝐭𝐥𝐲 𝐢𝐧 𝐫𝐞𝐚𝐥 𝐞𝐬𝐭𝐚𝐭𝐞 𝐬𝐚𝐥𝐞𝐬 𝐭𝐨𝐨. 𝐐𝐮𝐚𝐥𝐢𝐟𝐲𝐢𝐧𝐠 𝐋𝐞𝐚𝐝𝐬 Most salespeople talk to everyone. Top performers talk to the right person. If your salesperson is speaking to: the wrong decision-maker or a non-serious enquiry No script can save the sale. 𝐔𝐧𝐝𝐞𝐫𝐬𝐭𝐚𝐧𝐝𝐢𝐧𝐠 𝐑𝐞𝐪𝐮𝐢𝐫𝐞𝐦𝐞𝐧𝐭𝐬 This is where 90% of sales fail. I’ve heard hundreds of call recordings where: the salesperson is talking but not listening If requirements are unclear, the offer, price discussion, and closing will collapse automatically. 𝐌𝐚𝐭𝐜𝐡𝐢𝐧𝐠 𝐏𝐫𝐨𝐝𝐮𝐜𝐭 / 𝐏𝐫𝐨𝐣𝐞𝐜𝐭 𝐓𝐨 𝐍𝐞𝐞𝐝𝐬 Good salespeople sell features. Great salespeople sell relevance. In real estate: 𝑁𝑜𝑡 𝑒𝑣𝑒𝑟𝑦 𝑏𝑢𝑦𝑒𝑟 𝑤𝑎𝑛𝑡𝑠 𝑙𝑢𝑥𝑢𝑟𝑦 𝑁𝑜𝑡 𝑒𝑣𝑒𝑟𝑦 𝑏𝑢𝑦𝑒𝑟 𝑤𝑎𝑛𝑡𝑠 𝑖𝑛𝑣𝑒𝑠𝑡𝑚𝑒𝑛𝑡 𝑁𝑜𝑡 𝑒𝑣𝑒𝑟𝑦 𝑏𝑢𝑦𝑒𝑟 𝑤𝑎𝑛𝑡𝑠 𝑝𝑜𝑠𝑠𝑒𝑠𝑠𝑖𝑜𝑛 𝑠𝑜𝑜𝑛 𝗪𝗿𝗼𝗻𝗴 𝗺𝗮𝘁𝗰𝗵 = 𝗶𝗻𝘀𝘁𝗮𝗻𝘁 𝗼𝗯𝗷𝗲𝗰𝘁𝗶𝗼𝗻. 𝐇𝐚𝐧𝐝𝐥𝐢𝐧𝐠 𝐎𝐛𝐣𝐞𝐜𝐭𝐢𝐨𝐧𝐬 Price. Delay. Trust. These are not problems — They are signals. Whenever I saw low-performing salespeople, They were reacting emotionally instead of responding structurally. Objection handling is a skill, not a talent. 𝐍𝐞𝐠𝐨𝐭𝐢𝐚𝐭𝐢𝐨𝐧 Negotiation is not about discount. It’s about protecting value. If negotiation training is missing, Salespeople either give discounts too early or lose the deal completely Both kill margins. 𝐂𝐥𝐨𝐬𝐮𝐫𝐞 & 𝐅𝐨𝐥𝐥𝐨𝐰-𝐔𝐩 I’ve seen excellent conversations die just because no one followed up properly. 𝐎𝐥𝐝 𝐥𝐞𝐚𝐝𝐬. 𝐍𝐞𝐰 𝐥𝐞𝐚𝐝𝐬. 𝐖𝐚𝐫𝐦 𝐥𝐞𝐚𝐝𝐬. Without a follow-up system, sales becomes luck-based. Final Learning (From Real Work, Not Books) When sales performance drops, don’t ask:   ❌ “Why is he not motivated?” Ask instead: ✅ “Which step of the sales process is weak?” Fix the step. Performance improves automatically. If you’re a real estate owner, developer, or sales head, tell me in the comments 👇. 👉 𝐖𝐡𝐢𝐜𝐡 𝐬𝐭𝐞𝐩 𝐝𝐨 𝐲𝐨𝐮 𝐬𝐞𝐞 𝐲𝐨𝐮𝐫 𝐬𝐚𝐥𝐞𝐬 𝐭𝐞𝐚𝐦 𝐬𝐭𝐫𝐮𝐠𝐠𝐥𝐢𝐧𝐠 𝐰𝐢𝐭𝐡 𝐭𝐡𝐞 𝐦𝐨𝐬𝐭? #SalesPerformance #RealEstateSales #SalesTraining #LeadConversion #SalesProcess #SalesManagers #RealEstateDevelopers #BusinessGrowth