How Does Meta Rank Your Ad Creatives? (Save this post to improve your Facebook Ads!) 🚀 Meta uses specific factors to rank your ad creatives. Ads that rank higher get better visibility, lower costs, and stronger results. Here’s what you need to know to improve your ad performance: 1️⃣ Engagement Metrics: Meta favors ads with likes, shares, comments, and clicks. Tip: Add calls-to-action like “Comment YES if you agree!” to boost interactions. 2️⃣ Creative History: Your past ad performance impacts future results. Good track records mean better exposure for new ads. Tip: Analyze what worked before and replicate its success. 3️⃣ Ad Fatigue: Running the same ad too often bores your audience. Tip: Rotate your creatives regularly to keep them fresh and engaging. 4️⃣ Relevance Score: Ads that resonate with your target audience rank higher. Tip: Tailor your message and visuals to your audience’s interests. 5️⃣ Viewing Duration: For videos, Meta tracks how long people watch. Longer views = better performance. Tip: Start videos with a hook that grabs attention immediately. 6️⃣ Quality Ranking: Your ad is compared with competitors. Higher quality means better results. Tip: Use high-resolution visuals, concise copy, and clean designs. 7️⃣ Conversion Ranking: Better conversion rates boost your ranking. Tip: Ensure your landing page is clear, persuasive, and aligned with your ad message. 8️⃣ Negative Feedback: Ads that are hidden or reported rank lower. Tip: Avoid misleading content and focus on adding value to your audience. How to Win with Meta Ads: Use engaging, audience-focused content. Refresh ads frequently to combat fatigue. Analyze your top performers and replicate them. Pro Tip: Always include a clear call-to-action like “Shop Now” or “Claim Your Discount Today.” Master these strategies, and your Meta ads will start delivering better results in no time! 🚀