𝐌𝐨𝐬𝐭 𝐩𝐞𝐨𝐩𝐥𝐞 𝐬𝐭𝐢𝐥𝐥 𝐛𝐞𝐥𝐢𝐞𝐯𝐞: 👉 “You must show the problem or product in the 𝐟𝐢𝐫𝐬𝐭 𝟓 𝐬𝐞𝐜𝐨𝐧𝐝𝐬 𝐭𝐨 𝐜𝐨𝐧𝐯𝐞𝐫𝐭.” That rule is dead. After running 𝟏,𝟎𝟎𝟎+ 𝐌𝐞𝐭𝐚 𝐚𝐝𝐬 𝐦𝐲𝐬𝐞𝐥𝐟, I can confidently say this: 📉 That thinking kills scalability. 📈 And the new Meta algorithm (Andromeda) rewards something very different. Let me share hooks that actually convert today — tested, burned money on, and refined across real ad accounts. 🔥 The Hooks That Changed Everything for Me 1️⃣ 𝐈𝐧𝐯𝐞𝐬𝐭𝐦𝐞𝐧𝐭 𝐇𝐨𝐨𝐤 This one hits hard. Instead of talking about your product, you talk about: 👉 What the customer already tried. 👉 How much time or money they wasted before finding you. This hook instantly builds trust because the viewer thinks: “Yeh meri hi story hai.” I test this hook in almost every new account. It rarely disappoints. 2️⃣ “𝐒𝐜𝐚𝐦” 𝐇𝐨𝐨𝐤 Yes, the word scam. 𝐈𝐭 𝐭𝐫𝐢𝐠𝐠𝐞𝐫𝐬: ⚠️ 𝐅𝐞𝐚𝐫 ⚠️ 𝐂𝐮𝐫𝐢𝐨𝐬𝐢𝐭𝐲 ⚠️ 𝐋𝐨𝐬𝐬 𝐚𝐯𝐞𝐫𝐬𝐢𝐨𝐧 People stop scrolling because they want to know: “Is this real or not?” I won’t lie — this hook is dangerously effective when used correctly. 3️⃣ 𝐕𝐢𝐬𝐮𝐚𝐥-𝐅𝐢𝐫𝐬𝐭 𝐇𝐨𝐨𝐤𝐬 (𝐌𝐨𝐬𝐭 𝐏𝐞𝐨𝐩𝐥𝐞 𝐈𝐠𝐧𝐨𝐫𝐞 𝐓𝐡𝐢𝐬) Meta today doesn’t just listen — it sees. Hooks that work best visually: 💧 Dripping visuals 🤏 Squeeze / stretch effects 🎨 Abstract surreal clips 💥 Controlled explosion visuals (used after the first hook) Show first. Explain later. 4️⃣ “𝐆𝐢𝐯𝐞 𝐌𝐞 𝟑𝟎 𝐒𝐞𝐜𝐨𝐧𝐝𝐬” 𝐇𝐨𝐨𝐤 Sounds simple. Works insanely well. Asking for time upfront increases retention because the brain commits. I’ve used this across industries — results stay consistent. 5️⃣ 𝐏𝐎𝐕 + “𝐘𝐨𝐮 𝐇𝐚𝐭𝐞 𝐓𝐡𝐢𝐬” 𝐇𝐨𝐨𝐤 POV hooks + the word hate = emotional magnet. People don’t scroll past things they emotionally agree with. 6️⃣ 𝐅𝐨𝐮𝐧𝐝𝐞𝐫 𝐇𝐨𝐨𝐤𝐬 (𝐀𝐠𝐚𝐢𝐧𝐬𝐭 𝐏𝐨𝐩𝐮𝐥𝐚𝐫 𝐀𝐝𝐯𝐢𝐜𝐞) Marketing gurus say: ❌ “Don’t introduce yourself in ads.” Reality? Founder-led hooks perform because they feel real, not polished. Name + role + reason you built it = trust. 7️⃣ 𝐏𝐚𝐫𝐭𝐧𝐞𝐫𝐬𝐡𝐢𝐩 / 𝐂𝐫𝐞𝐚𝐭𝐨𝐫 𝐇𝐨𝐨𝐤𝐬 (𝐒𝐜𝐚𝐥𝐢𝐧𝐠 𝐖𝐞𝐚𝐩𝐨𝐧) If you want to scale on Meta, you cannot ignore this. The best performing ones: 👉 “𝑊ℎ𝑦 𝑑𝑖𝑑 𝑛𝑜 𝑜𝑛𝑒 𝑡𝑒𝑙𝑙 𝑚𝑒 𝑡ℎ𝑖𝑠?” 👉 “𝑃𝑒𝑜𝑝𝑙𝑒 𝑎𝑟𝑒 𝑚𝑎𝑑 𝑎𝑡 𝑚𝑒 𝑏𝑒𝑐𝑎𝑢𝑠𝑒…” 👉 “𝐼𝑓 𝑦𝑜𝑢’𝑟𝑒 𝑜𝑣𝑒𝑟 35 𝑎𝑛𝑑 𝑑𝑜𝑖𝑛𝑔 𝑋…” These hooks let the audience self-select. ⚡ 𝐅𝐢𝐧𝐚𝐥 𝐓𝐫𝐮𝐭𝐡 (𝐅𝐫𝐨𝐦 𝟏,𝟎𝟎𝟎+ 𝐀𝐝𝐬) Winning ads today don’t scream: “Buy this.” They whisper: “Stay… this is for you.” 𝐼𝑓 𝑦𝑜𝑢’𝑟𝑒 𝑠𝑡𝑖𝑙𝑙 𝑠𝑡𝑢𝑐𝑘 𝑜𝑛 𝑜𝑙𝑑 ℎ𝑜𝑜𝑘 𝑙𝑜𝑔𝑖𝑐, 𝑦𝑜𝑢’𝑟𝑒 𝑛𝑜𝑡 𝑙𝑜𝑠𝑖𝑛𝑔 𝑏𝑒𝑐𝑎𝑢𝑠𝑒 𝑜𝑓 𝑐𝑟𝑒𝑎𝑡𝑖𝑣𝑒𝑠 — 𝑦𝑜𝑢’𝑟𝑒 𝑙𝑜𝑠𝑖𝑛𝑔 𝑏𝑒𝑐𝑎𝑢𝑠𝑒 𝑡ℎ𝑒 𝑝𝑙𝑎𝑡𝑓𝑜𝑟𝑚 ℎ𝑎𝑠 𝑒𝑣𝑜𝑙𝑣𝑒𝑑. (Commenting boosts reach — and you already know that 😉) #MetaAds #AdCreative #PerformanceMarketing #DigitalMarketing #PaidAds