๐ ๐๐๐๐๐๐๐๐ ๐๐๐๐๐๐ ๐ ๐๐ ๐๐๐๐ ๐๐๐๐๐๐๐๐๐๐๐ ๐๐ ๐๐๐๐๐!
๐๐จ๐ฎ๐ฌ๐๐ก๐จ๐ฅ๐ ๐๐ง๐๐จ๐ฆ๐ ๐๐๐ซ๐ ๐๐ญ๐ข๐ง๐ ๐ข๐ฌ ๐ ๐๐๐๐๐๐ ๐๐จ๐ฆ๐ข๐ง๐ ๐ฎ๐ณ๐ฅ
๐ ๐จ๐ซ ๐ฒ๐๐๐ซ๐ฌ, ๐๐๐ฏ๐๐ซ๐ญ๐ข๐ฌ๐๐ซ๐ฌ ๐ข๐ง ๐๐ง๐๐ข๐ ๐ก๐๐ ๐จ๐ง๐ ๐๐ข๐ ๐๐จ๐ฆ๐ฉ๐ฅ๐๐ข๐ง๐ญ:
ย
๐ โWhy donโt we have Household Income targeting like the US?โ
Wellโฆ that wait is almost over.
Meta has started rolling out the Household Income targeting option for India โ slowly, account by account.
This feature is NOT visible to everyone yet, but hereโs what it means:
๐ก What this new update unlocks:
โ ๐๐๐ซ๐ ๐๐ญ ๐ญ๐ก๐ ๐ญ๐จ๐ฉ ๐ข๐ง๐๐จ๐ฆ๐ ๐๐ซ๐๐๐ค๐๐ญ๐ฌ (๐๐ข๐ ๐ก-๐ข๐ง๐ญ๐๐ง๐ญ ๐๐ฎ๐ฒ๐๐ซ๐ฌ)
โ ๐๐ฎ๐ง ๐๐๐ฆ๐ฉ๐๐ข๐ ๐ง๐ฌ ๐๐จ๐ซ ๐ฅ๐ฎ๐ฑ๐ฎ๐ซ๐ฒ, ๐ซ๐๐๐ฅ ๐๐ฌ๐ญ๐๐ญ๐, ๐๐ฎ๐ญ๐จ๐ฆ๐จ๐๐ข๐ฅ๐๐ฌ, ๐ก๐ข๐ ๐ก-๐ญ๐ข๐๐ค๐๐ญ ๐๐จ๐ฎ๐ซ๐ฌ๐๐ฌ
โ ๐ ๐ข๐ฅ๐ญ๐๐ซ ๐จ๐ฎ๐ญ ๐ฅ๐จ๐ฐ-๐ข๐ง๐ญ๐๐ง๐ญ ๐๐ฎ๐๐ข๐๐ง๐๐๐ฌ
โ ๐๐๐ฏ๐๐ซ๐ญ๐ข๐ฌ๐ ๐ฅ๐ข๐ค๐ ๐ ๐ฅ๐จ๐๐๐ฅ ๐ฆ๐๐ซ๐ค๐๐ญ๐ฌ (๐๐, ๐๐, ๐๐)
๐ What you need to know:
Rollout is gradual, so donโt panic if you donโt see it yet.
When available, youโll find it under ๐๐๐ญ๐๐ข๐ฅ๐๐ ๐๐๐ซ๐ ๐๐ญ๐ข๐ง๐ โ ๐๐๐ฆ๐จ๐ ๐ซ๐๐ฉ๐ก๐ข๐๐ฌ โ ๐ ๐ข๐ง๐๐ง๐๐ข๐๐ฅ โ ๐๐จ๐ฎ๐ฌ๐๐ก๐จ๐ฅ๐ ๐๐ง๐๐จ๐ฆ๐.
This will be one of the biggest optimisation upgrades for performance marketers in India.
โก Why this matters:
Indiaโs audience size is massive.
But with income-level targeting, your ads will finally hit the right economic segment, improving:
โ ๐๐๐๐ ๐๐ฎ๐๐ฅ๐ข๐ญ๐ฒ
โ ๐๐ฎ๐ซ๐๐ก๐๐ฌ๐ ๐๐ง๐ญ๐๐ง๐ญ
โ ๐๐จ๐ง๐ฏ๐๐ซ๐ฌ๐ข๐จ๐ง ๐๐๐ญ๐๐ฌ
โ ๐๐๐๐
๐ Pro Tip (Prepare Now):
Start mapping your buyer persona:
What income level buys your product?
Which creatives resonate with high-income groups?
What offers are suitable for premium audiences?
Because when this update hits your ad account, youโll be ahead of 99% of advertisers.
๐ Repost this to update every growth marketer, media buyer, and founder in your network.
These updates change the game โ but only for those who know early.
#MetaAds #MetaUpdates #DigitalMarketingIndia #HouseholdIncomeTargeting #PerformanceMarketing #AdTech #FacebookAdsIndia #GrowthMarketing