🚀 Unlocking the Secrets to Qualifying Real Estate Leads on Facebook: Insights from 3 Years of Research! If you’re a real estate developer or builder in India, you know that lead qualification is the backbone of your sales process. But are you doing it right? After 3 years of research, I’ve uncovered some game-changing insights about how Indian developers qualify leads on Facebook—and how you can optimize your campaigns for better results. Let’s dive in! 🏠 Part 1: Qualifying Residential Leads Most Indian builders and developers ask just ONE question to qualify residential leads. And that question is: “What’s your preferred BHK?” ✅ 2 BHK ✅ 3 BHK ✅ 4 BHK ✅ 5 BHK Why this works: It’s simple and quick for the buyer to answer. It helps you segment leads based on their needs. You can tailor follow-ups accordingly. Pro Tip: Use this question in your Facebook lead forms to streamline your lead qualification process. 🏢 Part 2: Qualifying Commercial Leads For commercial leads, the approach is more detailed. Builders and developers ask 6 to 10 questions to ensure they’re targeting serious buyers. Common questions include: ✅ Budget ✅ Primary interest (office, retail, warehouse, etc.) ✅ Size of space required ✅ Financing needs ✅ Preferred location ✅ Preferred site visit timing ✅ Best time to get a call Why this works: Commercial buyers are often more serious and need detailed information. These questions help you prioritize high-intent leads. You can personalize your follow-ups based on their responses. Pro Tip: Use conditional logic in your Facebook lead forms to show only relevant questions based on previous answers. ⏰ Part 3: Best Times to Target Leads Facebook data reveals that buyers are most active at specific times. Here’s the breakdown: Commercial Leads (GMT+5:30): 🕚 11:00 - 11:59 🕘 21:00 - 21:59 🕑 02:00 - 02:59 Residential Leads (GMT+5:30): 🕘 21:00 - 21:59 🕔 17:00 - 17:59 🕙 22:00 - 22:59 Common Best Times for Both: 🕔 17:00 - 17:59 🕖 19:00 - 19:59 🕘 21:00 - 21:59 🕙 22:00 - 22:59 Why this matters: Running ads or sending messages during these times increases engagement and conversions. You can schedule your campaigns to go live during these peak hours. 💡 Actionable Tips for Your Next Campaign 1️⃣ Residential Leads: Keep it simple. Ask for the preferred BHK and follow up quickly. 2️⃣ Commercial Leads: Go detailed. Use conditional logic to ask relevant questions. 3️⃣ Timing is Key: Schedule your ads and messages during peak activity hours for maximum impact. 📣 Your Turn! Are you using these strategies to qualify leads? If this post helped you, hit 👍 Like, drop a 💬 Comment, and 🔁 Repost to share it with your network. Let’s make your next Facebook ad campaign a roaring success! #FacebookAds #ChandigarhFlats #MetaAds #ScalingStrategies #RealEstateMarketing #FacebookAds #ChandigarhFlats #AdCreatives #DigitalMarketing #metaads #personaldevelopment #sales #Chandigarh #Panchkula #mohali #adagency #punjab #dubairealestate #Digitalagency