๐จ Metaโs NEW โOmnichannelโ Campaigns are HERE! ๐จ
๐ Drive sales in-store + online โ with ONE powerful campaign.
๐ Whatโs the big deal?
Meta just launched Omnichannel Ad Campaigns, combining online & offline sales goals โ finally, no more running two separate campaigns to get full ROI.
๐ฏ Why it matters for marketers:
When you select Website and In-store Optimization at the ad set level:
๐ Meta automatically optimizes your ads for both in-store and website conversions
๐ It can show nearby store info inside ads
โ๏ธ Works with Advantage+ & Manual sales campaigns
๐ง Hereโs what you need to set it up:
1๏ธโฃ A connected dataset with high event match quality
2๏ธโฃ A product catalog linked to the website & offline events
3๏ธโฃ (Optional) Store pages to display nearby locations
๐ก Perfect for:
โ๏ธ Retail brands with physical outlets
โ๏ธ Omnichannel marketers
โ๏ธ Brands looking for full-funnel data & sales insights
#MetaAds #PerformanceMarketing #OmnichannelStrategy #RetailMarketing #SunnySinghal