๐๐๐ญ๐โ๐ฌ ๐๐๐ฑ๐ญ ๐๐ข๐ ๐๐ ๐๐ฅ๐๐๐๐ฆ๐๐ง๐ญ ๐๐ฌ ๐๐ซ๐จ๐ฎ๐ง๐ ๐ญ๐ก๐ ๐๐จ๐ซ๐ง๐๐ซ ๐
๐ก Meta has started testing a brand-new WhatsApp Status ads placement that could reshape WhatsApp marketing:
๐ Ads inside WhatsApp Status (the โUpdatesโ tab).
This isnโt visible to everyone yetโitโs a gradual global rolloutโbut advertisers should prepare now if they want to master WhatsApp advertising 2025.
๐๐๐ซ๐โ๐ฌ ๐ก๐จ๐ฐ ๐ญ๐จ ๐ซ๐ฎ๐ง ๐๐ก๐๐ญ๐ฌ๐๐ฉ๐ฉ ๐๐ญ๐๐ญ๐ฎ๐ฌ ๐๐๐ฌ ๐จ๐ง๐๐ ๐ฒ๐จ๐ฎ๐ซ ๐๐๐๐จ๐ฎ๐ง๐ญ ๐ ๐๐ญ๐ฌ ๐๐๐๐๐ฌ๐ฌ ๐
1๏ธโฃ In Ads Manager, create a Traffic or Engagement campaign.
2๏ธโฃ Set Message destinations โ choose your FB Page โ select WhatsApp as the destination.
3๏ธโฃ In Placements, under Stories / Status / Reels, youโll see a new Meta Ads WhatsApp Status placement (Instagram Stories must also be checked).
โก ๐๐ก๐ฒ ๐ฒ๐จ๐ฎ ๐ฌ๐ก๐จ๐ฎ๐ฅ๐ ๐๐๐ซ๐ ๐๐๐จ๐ฎ๐ญ ๐ญ๐ก๐ข๐ฌ ๐๐ก๐๐ญ๐ฌ๐๐ฉ๐ฉ ๐๐ญ๐๐ญ๐ฎ๐ฌ ๐๐๐ฏ๐๐ซ๐ญ๐ข๐ฌ๐ข๐ง๐ ๐ฎ๐ฉ๐๐๐ญ๐:
Massive reach โ WhatsApp Status is one of the most-watched surfaces globally.
High intent โ Viewers can tap to chat directly with your business.
Early-mover advantage โ Lower CPMs for those ready when the WhatsApp Status ads rollout completes.
๐ ๐๐๐ญ๐ข๐จ๐ง ๐ฌ๐ญ๐๐ฉ ๐ญ๐จ๐๐๐ฒ:
Connect your WhatsApp Business account to your Facebook Page and get your creative ready. When the feature lands in your Ads Manager, youโll launch on Day 1 with a full WhatsApp Status ads strategy.
๐ Repost to alert fellow marketers and founders searching for how to run ads on WhatsApp Statusโbecause the early birds will own this new real estate.
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