๐จ ๐๐๐ ๐๐๐๐ ๐๐๐๐๐๐ (๐๐ ๐๐๐๐) โ ๐๐ฎ๐ญ ๐๐ง๐๐ข๐๐ง ๐๐๐ฏ๐๐ฅ๐จ๐ฉ๐๐ซ๐ฌ ๐๐ก๐จ๐ฎ๐ฅ๐ ๐๐๐ฒ ๐๐ญ๐ญ๐๐ง๐ญ๐ข๐จ๐ง
Meta has rolled out a ๐ฆ๐๐ฃ๐จ๐ซ ๐๐ ๐๐ข๐๐ซ๐๐ซ๐ฒ ๐ฎ๐ฉ๐๐๐ญ๐ in the ๐๐ฎ๐ซ๐จ๐ฉ๐๐๐ง ๐๐ง๐ข๐จ๐ง (not live in India yet).
At first glance, it looks like a โtransparency updateโ.
But for ๐ซ๐๐๐ฅ ๐๐ฌ๐ญ๐๐ญ๐ ๐๐๐ฏ๐๐ฅ๐จ๐ฉ๐๐ซ๐ฌ, this is a ๐ฌ๐ข๐ ๐ง๐๐ฅ ๐จ๐ ๐ฐ๐ก๐๐ซ๐ ๐๐๐ฌ ๐๐ซ๐ ๐ก๐๐๐๐ข๐ง๐ ๐ ๐ฅ๐จ๐๐๐ฅ๐ฅ๐ฒ.
Hereโs what the update does ๐
๐ Shows ๐ฅ๐จ๐ฐ ๐ข๐ฆ๐ฉ๐ซ๐๐ฌ๐ฌ๐ข๐จ๐ง ๐ฐ๐๐ซ๐ง๐ข๐ง๐ ๐ฌ
๐ Breaks ads by ๐ฅ๐จ๐๐๐ญ๐ข๐จ๐ง, ๐๐ ๐ & ๐ ๐๐ง๐๐๐ซ
๐ Displays ๐๐๐ญ๐๐ข๐ฅ๐๐ ๐๐๐ฅ๐ข๐ฏ๐๐ซ๐ฒ ๐ฌ๐ญ๐๐ญ๐ฌ
๐ Improves ๐ญ๐๐ซ๐ ๐๐ญ๐ข๐ง๐ ๐ญ๐ซ๐๐ง๐ฌ๐ฉ๐๐ซ๐๐ง๐๐ฒ
โ ๏ธ Important:
ย This update is ๐๐ฎ๐ซ๐ซ๐๐ง๐ญ๐ฅ๐ฒ ๐ฅ๐ข๐ฆ๐ข๐ญ๐๐ ๐ญ๐จ ๐ญ๐ก๐ ๐๐.
ย India doesnโt have this yet โ but Meta always ๐ญ๐๐ฌ๐ญ๐ฌ ๐ข๐ง ๐๐ ๐๐ข๐ซ๐ฌ๐ญ before global rollout.
๐ ๐๐ก๐ฒ ๐ญ๐ก๐ข๐ฌ ๐ฆ๐๐ญ๐ญ๐๐ซ๐ฌ ๐๐จ๐ซ ๐ซ๐๐๐ฅ ๐๐ฌ๐ญ๐๐ญ๐
Real estate ads depend on:
โ ๐ ๐๐โ๐ก ๐๐๐๐๐ก๐๐๐
โ ๐ ๐๐โ๐ก ๐๐๐ ๐๐๐๐ข๐
โ ๐ ๐๐โ๐ก ๐๐ข๐ฆ๐๐ ๐๐๐ก๐๐๐ก
This update forces advertisers to be ๐ฆ๐จ๐ซ๐ ๐ฉ๐ซ๐๐๐ข๐ฌ๐ and ๐ฆ๐จ๐ซ๐ ๐๐๐๐จ๐ฎ๐ง๐ญ๐๐๐ฅ๐.
๐ ๐๐ ๐๐๐๐ โ๐๐๐๐๐ ๐๐โ๐๐๐ โ๐๐๐๐โ ๐๐ข๐๐๐๐๐ .โ
๐ ๐๐ ๐๐๐๐ ๐ค๐๐๐๐ ๐๐ข๐๐๐๐๐๐ ๐๐ฅ๐๐ข๐ ๐๐
๐ ๐ถ๐๐๐๐ ๐๐๐ก๐ = ๐๐๐ก๐ก๐๐ ๐๐๐๐๐ ๐๐๐-๐๐๐๐๐๐
๐ก My take:
When this reaches India, ๐๐๐ฃ๐๐๐๐๐๐๐ ๐ค๐๐กโ ๐ค๐๐๐ ๐ก๐๐๐๐๐ก๐๐๐ ๐๐๐ ๐๐๐๐ ๐๐๐๐ ๐๐ข๐๐๐๐ก๐ฆ ๐ค๐๐๐ ๐ ๐ก๐๐ข๐๐๐๐.
ย Those with a strong audience strategy + clean creatives will dominate.
๐ฃ Question for developers:
ย If Meta shows you exactly who is seeing your ads โ
๐๐ซ๐ ๐ฒ๐จ๐ฎ ๐๐จ๐ง๐๐ข๐๐๐ง๐ญ ๐ฒ๐จ๐ฎ๐ซ ๐ญ๐๐ซ๐ ๐๐ญ๐ข๐ง๐ ๐ข๐ฌ ๐๐จ๐ซ๐ซ๐๐๐ญ?
#RealEstateMarketing #PropertyDevelopers #RealEstateIndia #MetaAds
#DigitalMarketingForRealEstate #PropertySales #AdTransparency