Sunny Singhal
Paid Ads Expert | Lead Generation & Growth Strategist | Low CPL Expert | Maximize ROI | Boost Your Business with ๐ฏ Targeted Ads Strategies | Reach Masses with ๐ฒ WhatsApp Ads!
Follow me
January 31, 2025
๐ฐ If you're marketing residential flats in Chandigarh, are you paying for reach or paying for results?
Most real estate marketers confuse Paid Marketing and Performance Marketingโand itโs costing them serious money! Letโs clear it up. ๐
๐ฅ Performance Marketing = Pay for Results
โ
You pay only when you get leads, calls, or site visit bookings.
โ
ROI-focusedโevery rupee spent must bring in results.
โ
Example: You run a Facebook ad offering a limited-period โน5 lakh discount on 3BHK flats. You only pay when someone clicks and fills out an inquiry form.
๐ Think of it like hiring a salesperson on commissionโyou only pay when they bring you a buyer!
๐ก Paid Marketing = Pay for Visibility
โ
You pay for impressions & reachโbut not guaranteed leads.
โ
Good for brand awareness and visibility.
โ
Example: You run a Facebook ad with "Luxury Flats in Chandigarh โ Book Now!" targeting 5 lakh people. You pay even if no one clicks.
๐ข Think of it like putting up a billboardโlots of people see it, but only a few will take action!
โก The Right Strategy? A Mix of Both!
๐ก Want fast bookings? Focus on Performance Marketing.
๐ก Building your real estate brand? Use Paid Marketing for awareness.
๐ Smart real estate marketers balance both for maximum ROI.
๐ฌ Whatโs your current focus? Letโs discuss in the comments! ๐
๐ If this post helped you, repost to help others!
#PerformanceMarketing #RealEstateMarketing #ChandigarhFlats #FacebookAds #MarketingStrategy #MetaAds
January 31, 2025