💬 “𝐒𝐢𝐫, 𝐭𝐡𝐞 𝐩𝐫𝐢𝐜𝐞 𝐢𝐬 𝐚 𝐛𝐢𝐭 𝐡𝐢𝐠𝐡…” Hey everyone, I'm 𝐒𝐮𝐧𝐧𝐲 𝐒𝐢𝐧𝐠𝐡𝐚𝐥 👋 As a Digital Marketing Specialist, I've worked with dozens of 𝐃𝟐𝐂, 𝐁𝟐𝐁, 𝐚𝐧𝐝 𝐁𝟐𝐂 𝐛𝐫𝐚𝐧𝐝𝐬 𝐚𝐜𝐫𝐨𝐬𝐬 𝐈𝐧𝐝𝐢𝐚—𝐟𝐫𝐨𝐦 𝐫𝐞𝐚𝐥 𝐞𝐬𝐭𝐚𝐭𝐞 𝐭𝐨 𝐞-𝐜𝐨𝐦𝐦𝐞𝐫𝐜𝐞 𝐚𝐧𝐝 𝐭𝐞𝐜𝐡 And there’s one common complaint I keep hearing from telecallers and sales teams everywhere: “𝑺𝒊𝒓, 𝒘𝒆 𝒂𝒓𝒆 𝒏𝒐𝒕 𝒂𝒃𝒍𝒆 𝒕𝒐 𝒄𝒍𝒐𝒔𝒆 𝒅𝒆𝒂𝒍𝒔 𝒃𝒆𝒄𝒂𝒖𝒔𝒆 𝒐𝒇 𝒕𝒉𝒆 𝒑𝒓𝒊𝒄𝒆.” So today, let’s talk about something every salesperson faces but few actually master — 👉 𝐏𝐫𝐢𝐜𝐞 𝐎𝐛𝐣𝐞𝐜𝐭𝐢𝐨𝐧 𝐇𝐚𝐧𝐝𝐥𝐢𝐧𝐠 🎯The Real Challenge If you're in real estate (𝐨𝐫 𝐚𝐧𝐲 𝐡𝐢𝐠𝐡-𝐭𝐢𝐜𝐤𝐞𝐭 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬), you've definitely heard this line a thousand times: “Sir, the rate is a bit high.” And that one line — instantly kills the confidence of most fresh sales executives. They panic. They either argue, justify, or jump straight to discount mode. But here's the truth: 👉 𝐏𝐫𝐢𝐜𝐞 𝐨𝐛𝐣𝐞𝐜𝐭𝐢𝐨𝐧 𝐢𝐬𝐧'𝐭 𝐚 𝐫𝐨𝐚𝐝𝐛𝐥𝐨𝐜𝐤 — 𝐢𝐭'𝐬 𝐚 𝐠𝐚𝐭𝐞𝐰𝐚𝐲 𝐭𝐨 𝐫𝐞𝐚𝐥 𝐬𝐚𝐥𝐞𝐬. 🧠 𝐑𝐞𝐚𝐥 𝐒𝐢𝐭𝐮𝐚𝐭𝐢𝐨𝐧 #𝟏: Customer says: “Price is high.” 99% of fresh salespeople make the same mistake — they try to convince or defend. But experienced sales managers know this trick: Please don't worry about the objection. Agree with it. Try saying this instead: “𝘚𝘪𝘳, 𝘺𝘰𝘶 𝘢𝘳𝘦 𝘢𝘣𝘴𝘰𝘭𝘶𝘵𝘦𝘭𝘺 𝘳𝘪𝘨𝘩𝘵 — 𝘵𝘩𝘦 𝘱𝘳𝘪𝘤𝘦 𝘪𝘴 𝘢 𝘭𝘪𝘵𝘵𝘭𝘦 𝘰𝘯 𝘵𝘩𝘦 𝘱𝘳𝘦𝘮𝘪𝘶𝘮 𝘴𝘪𝘥𝘦.” What happens next? The customer relaxes—their guard drops. 𝐍𝐨𝐰 𝐚𝐝𝐝 𝐭𝐡𝐞 𝐦𝐚𝐠𝐢𝐜 𝐪𝐮𝐞𝐬𝐭𝐢𝐨𝐧 👇 “If we keep the price aside, then is there any other concern in the property?” That's when the real reason comes out — Sometimes it’s location, sometimes possession, sometimes trust… And many times, price is not the actual issue at all. ☎️ 𝐑𝐞𝐚𝐥 𝐒𝐢𝐭𝐮𝐚𝐭𝐢𝐨𝐧 #𝟐: Customer says: “Tell me the price.” 𝐅𝐫𝐞𝐬𝐡 𝐭𝐞𝐥𝐞𝐜𝐚𝐥𝐥𝐞𝐫 → 𝐛𝐥𝐮𝐫𝐭𝐬 𝐨𝐮𝐭 𝐭𝐡𝐞 𝐩𝐫𝐢𝐜𝐞. 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫 → 𝐡𝐚𝐧𝐠𝐬 𝐮𝐩. Experienced one says: “Sir, the price varies according to the variant. Are you looking for investment or self-use?” Now the game changes. ✔ 𝑌𝑜𝑢 𝑠ℎ𝑖𝑓𝑡 𝑓𝑟𝑜𝑚 𝑝𝑟𝑖𝑐𝑒 𝑡𝑜 𝑣𝑎𝑙𝑢𝑒 ✔ 𝑇ℎ𝑒 𝑐𝑢𝑠𝑡𝑜𝑚𝑒𝑟 𝑠𝑡𝑎𝑦𝑠 𝑒𝑛𝑔𝑎𝑔𝑒𝑑 ✔ 𝑌𝑜𝑢 𝑠𝑡𝑎𝑦 𝑖𝑛 𝑐𝑜𝑛𝑡𝑟𝑜𝑙 💡The Bigger Picture If every second lead is getting stuck on price, it's not just a sales team problem — it's a positioning problem. Think about it 👇 If someone argues over a ₹𝟑𝟎𝟎 𝐜𝐡𝐚𝐢 𝐢𝐧 𝐚 𝟓-𝐬𝐭𝐚𝐫 𝐡𝐨𝐭𝐞𝐥, The issue isn’t the tea — it’s the customer profile. The same goes for real estate. 𝐈𝐟 𝐲𝐨𝐮’𝐫𝐞 𝐬𝐞𝐥𝐥𝐢𝐧𝐠 𝐚 𝐩𝐫𝐞𝐦𝐢𝐮𝐦 𝐩𝐫𝐨𝐣𝐞𝐜𝐭 𝐛𝐮𝐭 𝐚𝐭𝐭𝐫𝐚𝐜𝐭𝐢𝐧𝐠 𝐛𝐚𝐫𝐠𝐚𝐢𝐧 𝐡𝐮𝐧𝐭𝐞𝐫𝐬, 𝐩𝐫𝐢𝐜𝐞 𝐨𝐛𝐣𝐞𝐜𝐭𝐢𝐨𝐧 𝐢𝐬 𝐢𝐧𝐞𝐯𝐢𝐭𝐚𝐛𝐥𝐞. #DigitalMarketingExpert #SalesSystems #LeadConversion #SunnySinghal #RealEstateSales #RealEstateDevelopers #RealEstateIndia