🔥 Debunking the “Don’t Touch a Working Campaign” Myth We’ve all heard the advice: “If an ad is working, don’t touch it. Create a new campaign for new ads.” Spoiler: It’s bad advice. 🚫 I tested this theory while running ads for residential flats in Chandigarh, and here’s what happened: The Test 🔹 Old Campaign CPL: ₹157 We followed the advice and launched a new campaign for fresh creatives. 🔹 New Campaign CPL: ₹123 (Looked great initially!) But here’s the kicker… 🔹 Old Campaign CPL skyrocketed: ₹450! Lesson Learned: Separating campaigns didn’t help. It hurt overall performance. Why Launching New Ads in the Old Campaign Works ✅ Simpler Account Structure Fewer campaigns = Less overlap = Better results. Why complicate things by creating endless campaigns? Simplicity is key to scaling efficiently. ✅ Logic Beats Superstition Don’t fear tweaking a running campaign. Scaling with logic and data works better than guessing. Think of your campaign as a system—it needs balance, not isolation. Example: Real Estate Ads for Chandigarh Flats 💡 If your "₹29.9 lakh affordable luxury flats" campaign is performing, but you want to test: Option 1: Launch new ads in the same campaign to keep data consolidated. Option 2: Separate campaigns, but risk throwing off the algorithm. The first option often wins, providing better control and efficiency. Key Takeaway 🚫 Stop fearing changes to a performing campaign. ✅ Embrace testing within the same framework. What’s your experience with scaling campaigns? Let’s discuss it! Drop your thoughts below! #PerformanceMarketing #FacebookAds #ChandigarhFlats #MetaAds #ScalingStrategies #RealEstateMarketing #FacebookAds #ChandigarhFlats #AdCreatives #DigitalMarketing #metaads #management #creativity #socialnetworking #startups #personaldevelopment #sales #Chandigarh #Panchkula #mohali #adagency #punjab #dubairealestate #Digitalagency