๐ด ๐๐๐ฅ๐๐ฌ ๐๐ซ๐๐ข๐ง๐ข๐ง๐ ๐๐ข๐ฌ๐ญ๐๐ค๐๐ฌ ๐๐ก๐๐ญ ๐๐ซ๐ ๐๐ข๐ฅ๐ฅ๐ข๐ง๐ ๐๐จ๐ฎ๐ซ ๐๐จ๐ง๐ฏ๐๐ซ๐ฌ๐ข๐จ๐ง๐ฌ
โ ๐ ๐ข๐ซ๐ฌ๐ญ ๐๐ข๐ ๐๐ข๐ฌ๐ญ๐๐ค๐
Companies often ask a senior salesperson to train a new sales recruit by saying:
โTrain this new guy.โ
Sounds simple.
๐๐ฎ๐ญ ๐ข๐ง ๐ซ๐๐๐ฅ๐ข๐ญ๐ฒ, ๐ญ๐ก๐ข๐ฌ ๐๐๐ข๐ฅ๐ฌ ๐๐จ๐ซ ๐ ๐ฆ๐๐ฃ๐จ๐ซ ๐ซ๐๐๐ฌ๐จ๐ง๐ฌ:
1๏ธโฃ ๐๐ฎ๐ฌ๐ฒย ๐๐จ ๐๐ข๐ฆ๐
The senior salesperson is already busy closing deals. Training feels like a distraction.
2๏ธโฃ ๐ ๐๐๐ซ ๐จ๐ ๐๐ง๐ฌ๐๐๐ฎ๐ซ๐ข๐ญ๐ฒ
They fear the new person may become future competition and reduce their importance.
3๏ธโฃ ๐๐จ ๐๐ง๐๐๐ง๐ญ๐ข๐ฏ๐
They are expected to sell AND train without any extra rewardโso motivation is low.
4๏ธโฃ ๐๐จ ๐๐ซ๐๐ข๐ง๐ข๐ง๐ ๐๐ญ๐ซ๐ฎ๐๐ญ๐ฎ๐ซ๐
There is no defined system or process, so training becomes random and ineffective.
๐ Result: The training fails.
โ Second Big Mistake:
Shadow Learning (Sit & Watch Technique)
New salespeople are told to sit with a senior and observe how sales are done.
But the problem is:
A new person doesnโt know:
What to observe
How to understand requirements
How to explain offers
How to handle customer objections
So they end up watching everythingโฆ but learning nothing.
๐ Result:
Either the salesperson quits, or their performance stays low.
โ Now Letโs Talk About the RIGHT Sales Training System
โ 1. Design a Proper Training Curriculum
Different roles need different training:
๐๐๐ฅ๐๐ฌ๐๐ฅ๐๐ฌ โ ๐๐๐ฉ๐๐ซ๐๐ญ๐ ๐ญ๐ซ๐๐ข๐ง๐ข๐ง๐
๐๐๐ฅ๐๐ฌ ๐๐ฑ๐๐๐ฎ๐ญ๐ข๐ฏ๐๐ฌ โ ๐๐๐ฉ๐๐ซ๐๐ญ๐ ๐ญ๐ซ๐๐ข๐ง๐ข๐ง๐
๐๐๐ฅ๐๐ฌ ๐๐๐ง๐๐ ๐๐ซ๐ฌ โ ๐๐๐ฉ๐๐ซ๐๐ญ๐ ๐ญ๐ซ๐๐ข๐ง๐ข๐ง๐
โ 2. Record All Training
๐๐๐๐จ๐ซ๐๐ข๐ง๐ ๐ญ๐ซ๐๐ข๐ง๐ข๐ง๐ ๐ฌ๐๐ฌ๐ฌ๐ข๐จ๐ง๐ฌ ๐๐ง๐ฌ๐ฎ๐ซ๐๐ฌ:
๐๐จ๐ฎ ๐๐จ๐งโ๐ญ ๐ก๐๐ฏ๐ ๐ญ๐จ ๐ซ๐๐ฉ๐๐๐ญ ๐ญ๐ก๐ ๐ฌ๐๐ฆ๐ ๐๐๐๐จ๐ซ๐ญ ๐๐ ๐๐ข๐ง
๐๐๐ฐ ๐ฃ๐จ๐ข๐ง๐๐ซ๐ฌ ๐๐๐ง ๐๐ ๐ญ๐ซ๐๐ข๐ง๐๐ ๐๐๐ฌ๐ญ๐๐ซ ๐๐ง๐ ๐๐จ๐ง๐ฌ๐ข๐ฌ๐ญ๐๐ง๐ญ๐ฅ๐ฒ
โ 3. Dedicated Trainers
๐๐ก๐ ๐ฌ๐๐ง๐ข๐จ๐ซ ๐ฌ๐๐ฅ๐๐ฌ ๐ฆ๐๐ง๐๐ ๐๐ซ ๐ฌ๐ก๐จ๐ฎ๐ฅ๐:
๐๐ฅ๐๐ฒ ๐ญ๐ซ๐๐ข๐ง๐ข๐ง๐ ๐ฏ๐ข๐๐๐จ๐ฌ
๐๐๐ฎ๐ฌ๐ ๐ข๐ง ๐๐๐ญ๐ฐ๐๐๐ง
๐๐ฅ๐๐๐ซ ๐๐จ๐ฎ๐๐ญ๐ฌ ๐ข๐ง ๐ซ๐๐๐ฅ-๐ญ๐ข๐ฆ๐
๐๐ง๐ฌ๐ฎ๐ซ๐ ๐๐จ๐ฆ๐ฉ๐ฅ๐๐ญ๐ ๐ฎ๐ง๐๐๐ซ๐ฌ๐ญ๐๐ง๐๐ข๐ง๐
โ 4. Align All New Employees
๐๐ฏ๐๐ซ๐ฒ ๐ง๐๐ฐ ๐ฌ๐๐ฅ๐๐ฌ๐ฉ๐๐ซ๐ฌ๐จ๐ง ๐ฆ๐ฎ๐ฌ๐ญ ๐ฉ๐๐ฌ๐ฌ ๐ญ๐ก๐ซ๐จ๐ฎ๐ ๐ก ๐ญ๐ก๐ข๐ฌ ๐ฌ๐๐ฆ๐ ๐ฌ๐ญ๐ซ๐ฎ๐๐ญ๐ฎ๐ซ๐๐ ๐ฌ๐ฒ๐ฌ๐ญ๐๐ฆ ๐๐๐๐จ๐ซ๐ ๐ ๐จ๐ข๐ง๐ ๐ฅ๐ข๐ฏ๐.
โ 5. Sales Support in the Initial Phase
๐๐๐ฐ ๐ฌ๐๐ฅ๐๐ฌ๐ฉ๐๐จ๐ฉ๐ฅ๐ ๐ฌ๐ญ๐ซ๐ฎ๐ ๐ ๐ฅ๐ ๐ข๐ง ๐ญ๐ก๐ ๐๐๐ ๐ข๐ง๐ง๐ข๐ง๐ .
๐๐ก๐๐ฒ ๐ฆ๐ฎ๐ฌ๐ญ ๐ซ๐๐๐๐ข๐ฏ๐ ๐๐๐ญ๐ข๐ฏ๐ ๐ฌ๐ฎ๐ฉ๐ฉ๐จ๐ซ๐ญ ๐๐๐๐๐ฎ๐ฌ๐ ๐ฌ๐๐ง๐ข๐จ๐ซ ๐ฌ๐๐ฅ๐๐ฌ๐ฉ๐๐จ๐ฉ๐ฅ๐ ๐๐ฅ๐ซ๐๐๐๐ฒ ๐ก๐๐ฏ๐ ๐ฅ๐ข๐ฆ๐ข๐ญ๐๐ ๐ญ๐ข๐ฆ๐.
โ If you apply these systems correctly,
Sales performance will automatically improve.
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